Tracy manages the Digital Marketing & Analytics team at &Barr with a love for people and strategic, well-optimized campaigns. Her office has a quirky Old-Florida vibe, and you’ll often find team members collaborating there in ‘the comfy chair’. With experience in a variety of digital marketing disciplines, Tracy has a deep knowledge of SEO, paid search, paid social, and digital analytics. At Bonnier, she was a key member of the mobile app analytics development team which set industry standard KPIs for mobile. As a successful freelancer, she partnered with clients across verticals to devise, implement, and analyze campaigns for maximum return. Tracy lives for music with an ever-expanding collection of vinyl records and ticket stubs. Her creativity gets regular exercise with new hobbies - and in a past life, she turned an interest in cool hair into a cosmetology license which she still maintains. Wave hello when you see her buzz by on her trusty white Vespa, or matte black El Camino!